BARRETT/FRACTIONALBarrett Fractional builds the technical sales muscle that closes enterprise deals: POC frameworks, demo environments, and SE foundations, without the $250K senior hire. Built and led by a cybersecurity sales engineering veteran of almost 20 years.
"Scaling early-stage technology is incredibly difficult, but Matt makes it look natural. His fingerprints were all over the groundbreaking security technologies we built and sold together. Any seed or startup founder looking to build a world-class technical sales function needs him in their corner."
"I'd hire Matt again in a heartbeat. His demo and POV craft consistently shortened sales cycles and directly influenced 7-figure deals. Beyond revenue impact, he elevated the whole team with new sales instruments, creative solutions, and relentless drive. A true builder and leader."
Early-stage cybersecurity companies don't lose deals on technology, they lose them in the pre-sales process: demos built on empty dashboards, POCs with no exit criteria, and founders getting pulled into every technical call. A senior SE leader fixes this, but in early stages the math on a full-time hire rarely pencils out.
Stop running science experiments. Start running presales motions that end in signatures. A full audit of your current process, rebuilt into a framework your whole team can execute.
A security product can't be demoed against an empty dashboard. Get a realistic, repeatable environment: simulated customer networks, relevant device types, seeded traffic, and simulated attacks. Delivered on our in-house test environment builder stack.
Make your first sales engineering hire the right one, and enable your future team to be productive in weeks instead of quarters.
Senior presales leadership embedded in your deals, roughly six hours a week. The full SE function without the headcount.
Barrett Fractional is led by Matt Barrett, a technical sales engineering leader who has built and run the full presales motion from seed-stage startups to enterprise, multinational organizations. He's hired and trained SE teams, built demo environments and innovative sales instruments, designed proof-of-value frameworks and competitive battlecards, and run customer enablement. He can run the function or be the function.
The intro call is a working session, not a pitch. Bring your hardest live in-process deal and leave with at least one thing to change this week. If there's a fit, we'll scope an engagement.
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